Brand Overview


Beyond Sushi is a healthy lifestyle brand offering a fresh approach to traditional sushi. Husband and wife owners, Guy and Tali Vaknin have created a 100% vegan sushi eatery with two locations in Manhattan. "I wanted to offer patrons a unique and exciting 'experience' when dining at Beyond Sushi", quotes Guy Vaknin, "an enticing and ethical way of eating well while nourishing your body and soul". At Beyond Sushi, we strive to promote an all natural diet by pairing locally grown, fresh ingredients together and crafting delectable works of art, each bite being consistent with the last. Beyond Sushi commits to a sustainable & cruelty-free environment with an excellence in customer service.


Powered by Guy and Tali Vaknin, a passionate husband-and-wife duo, created Beyond Sushi with the vision of popularizing a wholesome, plant-based diet. "It is enormously rewarding to encourage a compassionate way of eating. Enjoying a vegan or vegetarian diet is in no way limiting, in fact, it is quite liberating,” says Guy.


Beyond Sushi fuses unconventional pairings of fruits, vegetables, and whole grains and combines them ingeniously into a nourishing sushi roll. "You do not have to be vegan to enjoy our menu,” says Tali, "It's all about detoxing from our daily eating habits, reducing our ecological footprint, and ensuring environmental sustainability.”

 

For more information, please visit Beyond Sushi website


Creative Direction:

This photoshoot was done to produce editorial images of Beyond Sushi's signature dishes. The overall concept was to highlight the colorfulness of the ingredients featured in many of the restaurant's favorites. I used pastel color seamless as backdrop for the food as I wanted it to be the star of each image. Different compositions were first brainstormed and drawn before getting executed in the studio. 


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