Brand Design


Brand Overview

Bo Milton loves to create stylish and comfortable clothing for you. 

Bo Milton caters to you, who tirelessly seek versatile sophistication woven in luxe comfort in individual clothing pieces. We craft our products; to bring you easy comfort and effortless style. We care deeply about every single stitch and take great pride in perfecting them. It is our hope to share with you the fruit of our labor, our joy and our passion. One stitch at a time.

The team was founded in June 2015 in New York City.


Creative Direction:

As a brand whose business is conducted strictly online, I wanted to give Bo Milton's website and its branding materials the physical sense of place by using room-defining elements such as doors, windows, furniture, clothing racks, etc..Additionally, I drew inspiration for the overall look and feel of the brand from New York City and its marvelous architectural layers. I chose the monochromatic palette to invoke a sense of modern timelessness. 

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Thank You Card - Front Side

Thank You Card - Back Side

Return Slip - Front Side

Return Slip - Back Side

Facebook Graphic Banner

Facebook Graphic Banner

Realistic Mock-up of Landing Page


Summer 2016 Look Book

Bo Milton's Summer 2016 collection was mostly monochromatic with occasional hints of pastel colors. With that in mind, I put together a look book shoot that utilized minimal setup with bright contrasting colors. The goal was to elevate the "classic" aesthetic while pushing for the modern edge. 

  • Photographer: Nino Le
  • Creative Director: Duy Vo
  • Producer: Thao Bui
  • Stylist: Deja Turner
  • Hair & Make-up Artist: Osve Hannis
  • Model: Kaitlyn Mikayla
  • Model: Etienne Col

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Summer 2016 E-Commerce

These photos were taken on white seamless. They were used to showcase Bo Milton's Summer 2016 collection on their website under the "products" section.

  • Photographer: Nino Le
  • Creative Director: Duy Vo
  • Producer: Thao Bui
  • Stylist: Deja Turner
  • Hair & Make-up Artist: Osve Hannis
  • Model: Kaitlyn Mikayla
  • Model: Etienne Col